When it comes to generating custom, social media content for your business, I know it seems like a hassle. It’s just another item on your long-term “to do” list that you’ll get to eventually…maybe. After all, the more important things are done.
I’m here to offer a fresh perspective on approaching content across your business’s social channels.
If you think about the “bygone” days of social media (approximately fifteen years ago before Facebook allowed businesses on its platform), entrepreneurs had limited opportunities to reach prospective customers or clients.
Of course, a business had its own website, blog, as well as features on other businesses, organizations, and websites within the industry. They even had their own print and digital newsletters then. Fun fact: e-newsletter marketing began in 1978! Is that as shockingly early to you as it is to me?
In those years, and the preceding ones, business owners could successfully take out ads in newspapers, cold call potential clients, pay for coveted spots in industry journals, leave business cards at fellow businesses’ locations, and post flyers in the local Chamber of Commerce and pursue other marketing avenues.
It’s a lot of work now and it was even more work back then! And when businesses reached their target audience, even if it was recurring (say, every week in the papers) it was at that particular moment in time.
With the onset of recurring social content at the end of 2007, via Facebook Business Pages, that whole landscape changed. Businesses were able to reach prospective clients, customers, and general business supporters, with different messaging online every single day.
Businesses had a space all their own–not just on their website. They had a niche, a corner of an engaging platform millions of people used daily. They could offer clients, family, friends and potential customers a behind-the-scenes look at operations, introduce team members, post testimonials and so much more.
With an ever-increasing social media catalog since then (see: Twitter, Tumblr, Pinterest, Instagram, Snapchat, TikTok…and so on…), there are ever-increasing opportunities to create new content and reach new people online every day.
And herein lies that fresh perspective on social media content for your business. I know it’s hard, but let’s change our mindset.
Rather than looking at all these social channels as burdens, let’s look at them as blessings that business owners of the past didn’t have.
- While things may have been simpler for them, they had to work harder to get their business name in front of prospective customers. By comparison, what do today’s entrepreneurs have?
- We have the chance to sell products, and offer dozens of followers our hard-won expertise, every single day on Instagram.
- We can run a Facebook ad campaign, reaching hundreds of people almost instantly, with the click of a few buttons.
- We can curate aesthetically-pleasing Pinterest Boards, enjoyed by thousands, over the course of hours.
If we start to think of the possibilities offered by consistently showing up on social media, with relevant and engaging content, it’ll give our digital presences more meaning.
You don’t have to be on every social media platform! I can confidently say I’ll never create a TikTok for my company. But businesses should be on social media in some capacity–if only to take advantage of opportunities our ‘ancestral’ entrepreneurs simply didn’t have!
All that being said, I know it’s hard to add content creation to your checklist as a business owner. It just might not be feasible for you. And that’s okay! Let me help you by copywriting custom social media content for your business.
Feel free to go through my Services Page to see what digital marketing packages work best for you or contact me to start the conversation!